Case Study: GE Capital achieves real-time customer engagement and accelerated decision-making with Salesforce

An innovator in financial services transforms into a leader in software technology

GE Capital, a long-established financial services firm serving more than 300,000 mid-market customers, set out to modernize as customer expectations shifted toward real-time, personalized digital engagement. Faced with growing data complexity, social behavior analytics, and the need for faster sales and service cycles, the company needed to move beyond traditional, slower commercial-lending processes.

By adopting Salesforce (including Marketing Cloud, Chatter and mobile capabilities) GE Capital created unified cross-business customer profiles, enabled rapid prototyping of sales tools, and delivered targeted, transactional communications. The result was dramatically faster insight-to-action times, stronger customer relationships and employee collaboration, and more effective, field-ready sales teams that support ongoing growth and innovation.

GE Capital

Peter Hasslund

Chief Information Officer of North America Leveraged Lending