Case Study: American Red Cross achieves faster disaster response and stronger volunteer and donor engagement with Salesforce

American Red Cross helps people faster with Salesforce

The American Red Cross, founded in 1881, is the nation’s leading emergency relief and preparedness organization and serves hundreds of millions of people each year. Faced with the need to modernize communications and better manage relationships with volunteers, donors, blood donors and hundreds of local units and national partners—while monitoring heavy web and social traffic during crises (up to 35,000 concurrent site visitors)—the Red Cross needed a scalable, data-driven way to coordinate relief and outreach.

The organization deployed Salesforce Sales Cloud and Marketing Cloud and created a Digital Operations Center to consolidate data from 150 national partners and 500 local units, enable volunteers to use their own mobile devices, and listen to social media for real-time insights. The result: faster onboarding with minimal IT support, cost savings, improved situational awareness for positioning resources, stronger connections with volunteers and donors, and measurable, more effective community outreach.

American Red Cross

John Crary

CIO