Case Study: Align Technology achieves 20% revenue growth and streamlined customer engagement with Salesforce

Align brings smiles to millions with Salesforce

Align Technology, the maker of the Invisalign clear-aligner system and iTero scanners, is a global medical device company that has helped millions of patients smile. As the business expanded, legacy, siloed systems and outdated analytics made it hard for employees to support orthodontists, dentists, and end‑users efficiently, limiting visibility into customer histories and constraining global growth.

Align rolled out Salesforce Sales Cloud, Service Cloud, Marketing Cloud, Einstein analytics, and Lightning/Heroku apps (including SmileView, Doctor Locator, and the Invisalign Doctor Site) to unify data, streamline service and sales workflows, and enable smarter marketing. The integrated platform gave teams a single customer view, faster issue resolution, AI‑driven opportunity insight, quicker app development, improved productivity and satisfaction — driving stronger engagement and contributing to 20% revenue growth.

Align Technology

Sreelakshmi Kolli

Chief Information Officer