Case Study: WeWork achieves 330% new membership growth in 2 years with Salesforce

AI-powered messaging drove success for WeWork — and the Head of New Member Development

WeWork, a global workspace provider serving more than 253,000 members, needed to scale sales and personalize member interactions as the business grew rapidly. With around 6,000 employees and expansion across markets, the challenge was to create a 360-degree customer view, predict member success, and accelerate sales velocity while maintaining personalized experiences.

By deploying Salesforce Sales Cloud, Marketing Cloud and Einstein AI, WeWork gained unified member data, AI-powered messaging, and predictive analytics to optimize funnels and drive actionable insights. The result: a 330% increase in new membership growth over two years, faster sales velocity, and stronger ability to predict and support member success.

WeWork

Adam Gelman

Vice President, Global Head of New Member Development