Case Study: ADT Security Services achieves higher lead conversion and stronger customer and employee connections with Salesforce

ADT trusts Salesforce with its customers

ADT, the security company serving 6.5 million residential and small-business customers across the U.S. and Canada, faced collaboration and lead-conversion challenges with 16,000 employees spread over 200 locations. The company needed a way to close more leads, keep customer data current across monitoring and service teams, and connect employees to share knowledge and improve customer service.

ADT implemented Salesforce Sales Cloud integrated with its back-end monitoring systems, rolled out Chatter company-wide, equipped 4,500+ reps with iPads, and built custom mobile apps on the Salesforce Platform; it also uses ExactTarget Marketing Cloud for social listening and engagement. The result: faster lead closure and up-to-date customer information, transformed cross-company collaboration and executive visibility, more effective on-site sales and service, and richer, proactive customer engagement aligned with ADT’s “Always There” promise.

ADT Security Services

Julie Binder

VP Corporate Communications