Case Study: ADP maximizes mobile selling and customer insights with Salesforce

ADP reps make every moment a selling moment with Salesforce

ADP, a leader in human capital management, faced the challenge of uniting its 11 distinct business units to provide employees with a complete view of its 600,000+ customers. The company needed to standardize how it managed customer information, leads, and territories to build stronger client relationships. To address this, ADP turned to the vendor Salesforce and its suite of products to consolidate its data and reimagine its sales processes.

The solution implemented by Salesforce involved centralizing all customer data into Sales Cloud and utilizing Marketing Cloud for social listening and lead generation. This provided over 10,000 employees with real-time insights and enabled the sales team to configure products and generate quotes seamlessly. ADP also built mobile-optimized apps on the Salesforce Platform, allowing representatives to prospect and close deals from anywhere. As a result, Salesforce helped ADP optimize its lead flow, decrease communication overhead, save valuable staff time, and empower its reps with a world-class, mobile-first sales tool environment.

ADP

Dan Page

Vice President of Sales Automation