Case Study: WeWork achieves 330% new membership growth in 2 years with Salesforce

A growth leader discovered his full power to market with personalized emails at scale

WeWork, a global provider of flexible workspace serving more than 265,000 members with 6,000 employees, faced the challenge of managing exponential member growth and improving lifecycle management—acquiring new members, retaining and expanding existing ones, and delivering personalized experiences at scale. As growth accelerated, the company needed an enterprise-level solution to keep pace and to surface actionable insights across sales and marketing.

By deploying Salesforce Sales Cloud and Marketing Cloud (with Einstein analytics) to create a 360-degree member view and deliver highly personalized, contextual emails across the member journey, WeWork accelerated sales velocity, improved retention, and guided account conversations with predictive risk signals. The approach helped fuel 330% new membership growth over two years while increasing member engagement and long-term growth.

WeWork

Sam Lee

SVP, Head of Growth