Case Study: New York Post achieves faster sales cycles and richer engagement insights with Salesforce Inbox

A cutting-edge publication needs cutting-edge tools

The New York Post, a digital-first newsroom that grew audience reach 105% year over year, set out to expand beyond its New York base into other U.S. metros. With data coming from many sources and a sales process that depends on timely follow-up, the Post needed better visibility into how clients engaged with content and a faster, more consistent way for its regional and national teams to act on that information.

The Post deployed Salesforce Inbox, including a Chrome extension, to archive documents, share communications, track read receipts, and add opportunities or log emails with one click. The result: clearer engagement insights that let teams pivot follow-up when content isn’t resonating, significant time savings, faster closes, and easier identification of new opportunities.

New York Post

Sean Giancola

CRO