Case Study: 2U achieves top-notch student experience and scalable online degree delivery with Salesforce

2U - Customer Case Study

2U builds and runs high-end online degree programs for nonprofit universities such as Yale, UC Berkeley, and Georgetown. Facing the challenge of delivering a classroom-quality experience at scale — from recruitment and admissions through education and career placement — 2U needed a flexible, end-to-end platform to manage the full student lifecycle across multiple partner institutions.

2U chose Salesforce as the foundation, customizing Sales Cloud (relabeling Opportunities as Applications and feeding in its online application system) and using Service Cloud and Chatter for 24/7 support and partner collaboration. The result is a unified 360° student record that gives admissions teams real-time visibility, enables proactive outreach to stalled applicants, and supports white-glove service at scale — now serving 13+ partners with roughly 1,400 Salesforce licenses as 2U grows its mission.

2U

James Kenigsberg

Co-Founder and Chief Technology Officer