Case Study: Xcaliber International achieves increased customer face time and streamlined route planning with Salesforce Maps

Xcaliber International increases face time with customers as a result of Salesforce Maps

Xcaliber International is a privately owned tobacco manufacturer founded in 2001, operating an 80,000‑square‑foot facility in northeastern Oklahoma that produces value‑priced cigarettes. As the company grew and its sales territories expanded, the sales team needed a faster way to map routes, learn new areas and ensure regular, efficient customer visits.

By implementing Salesforce Maps, Xcaliber can automatically map and save routes for any territory, cutting time spent on planning and helping reps become familiar with new areas. The result is increased face time and more consistent meetings with customers, improving overall sales efficiency.

Xcaliber International