Case Study: VideoJet achieves more sales visits and efficient route planning with Salesforce Maps

VideoJet Increases Number of Sales Visits with the Help of Salesforce Maps

VideoJet, a global provider of industrial coding and marking equipment with more than 345,000 units installed across 135 countries, struggled to get enough sales visits from its Salesforce application. The sales team had difficulty identifying new prospects within territories and lacked a user-friendly, Salesforce-integrated interface for planning efficient sales routes.

By adopting Salesforce Maps, VideoJet gained visualized account data and route-planning tools that made it easy to prioritize visits, locate nearby leads, and adjust routes to visit more accounts in the same time. The result was increased sales visits, improved prospecting and strategic planning, and wider adoption across regions—teams report relying on the tool as an essential part of their workflow.

Videojet

Tim Madel

Global Director, Digital Marketing