Case Study: Valvoline achieves a 60% improvement in sales effectiveness with Salesforce Maps

Valvoline has seen a 60% improvement in sales effectiveness after implementing Salesforce Maps

Valvoline, a 150‑year‑old maker and distributor of automotive lubricants with roughly 1,100 U.S. service centers and a sales force of about 40, needed better visibility into the Quick Lube landscape—where stores and competitors are located, who owns them, and how markets relate geographically—to balance territories, expand accounts, and sustain growth.

By integrating Salesforce Maps with their existing Salesforce CRM and running focused training, Valvoline began visualizing accounts and territories, using proximity searches, Click2Create lead entry, and route optimization to prequalify prospects and manage existing customers. The result: a 60% improvement in sales effectiveness, daily call volume up from 10 to 12, a 98% license adoption rate, and more efficient territory coverage and Salesforce adoption.

Valvoline

Les Reed

Director of Quick Lube Sales