Case Study: Time Warner Cable achieves improved Salesforce adoption and streamlined field planning and reporting with Salesforce Maps

Time Warner Cable - Customer Case Study

Time Warner Cable Residential, a division of the nation’s second-largest cable operator serving over 14 million video, high‑speed data and voice customers across five major U.S. regions, faced low Salesforce adoption among Sales Management. Users found raw system data hard to digest, which discouraged logins and led to inactive accounts and teams being “locked” out by workflow rules.

To address this, the company implemented MapAnything as a mapping and data‑visualization layer, creating role- and profile‑specific map reports and pushing relevant data to users rather than requiring manual pulls. The solution delivered clearer planning and reporting, improved system usability and adoption, and eliminated the login/lockout barriers that had hindered field teams.

Time Warner Cable