Case Study: Taylor University boosts admissions recruiting efficiency with Salesforce Maps

Taylor University utilizes Salesforce Maps' visual reporting to boost team efficiency

Taylor University, a Christian liberal arts college in Indiana, houses all student information in Salesforce and relies on its Admissions team to recruit students from a competitive regional market. Faced with hundreds of college-fair invitations, limited budget and staff, and a history of judging fair success by anecdotes rather than application outcomes, the team needed a way to target prospects more efficiently and make strategic outreach decisions.

By adopting Salesforce Maps’ visual reporting—heat maps to identify student “hot spots,” marker layers showing hometowns by class year, and drill-down fields for detailed student data—Admissions gained clear insight into the admissions funnel and where recruiting pays off. The result is more data-driven, efficient recruiting: better choices about which fairs and high schools to target, smarter list purchases, improved staff deployment, and stronger visibility into where successful applicants originate.

Taylor University