Case Study: SOLARWATT achieves 20% fuel-cost reduction with Salesforce Maps

SOLARWATT reduced their fuel costs by 20% with the help of Salesforce Maps

SOLARWATT, a nearly 20-year-old German solar-energy pioneer that shifted from mass-market modules to full photovoltaic packages, was expanding into new territories and struggling with fragmented customer data across VPNs, Google Maps and some 50 Excel files. That made it hard to see where customers and field reps were, prioritize high-value prospects, and efficiently manage both B2C and B2B sales coverage.

By moving to Salesforce and adopting Salesforce Maps, SOLARWATT centralized location-driven data, visualized territories, sourced new customers from maps, and optimized routing and field schedules. The company cut fuel costs by 20%, increased appointments by 10–15% per week, grew to over 5,000 customers, and achieved 100% user adoption.

Solarwatt

Sven Schwarz

Vice President of Sales Support