Case Study: VodafoneZiggo achieves 88% reduction in planning time and boosts field productivity with Salesforce Maps

Salesforce Maps Reduces Planning Time by 88% for Telecom Provider

VodafoneZiggo, the Dutch joint venture between Liberty Global and Vodafone, operates a large door-to-door sales force of roughly 150 field reps selling fixed, mobile and TV services. They struggled with inefficient planning and administrative work—reps spent over an hour a day on tasks like finding addresses, assigning leads and logging visits—plus limited territory transparency and low Salesforce adoption that hampered field productivity.

After piloting Salesforce Maps, VodafoneZiggo gave reps a map-based, Salesforce-integrated tool for routing, batch lead assignment and automated check-ins. The solution cut planning and admin time by 88%, boosted daily customer visits by 11.5% and tripled visit check-ins (up 200%), improving Salesforce adoption, data accuracy, field efficiency and the overall customer experience.

VodafoneZiggo

Axel Verberne

Channel Manager