Case Study: Oral Roberts University achieves streamlined recruitment and increased admissions with Salesforce Maps

Oral Roberts University uses Salesforce Maps' data visualization to streamline their recruitment efforts

Oral Roberts University (ORU) is a Tulsa-based Christian university with a global student body and dozens of undergraduate and graduate programs. Facing the need to recruit efficiently across the U.S. and internationally, ORU needed a way to align Admissions counselors, International reps, and Marketing teams around the same prospect data, plan face‑to‑face recruitment trips in assigned territories, and target outreach around events while staying cost‑sensitive.

ORU implemented Salesforce Maps for its easy, mobile interface and native Salesforce integration, enabling live data visualization, route optimization, and targeted outreach planning. The platform automated itinerary and cost calculations, improved prospect targeting and regional campaign planning, and reduced planning time and paperwork—resulting in increased applications and admits, streamlined "hot prospect" designations, and higher staff productivity.

Oral Roberts University

Alison Vujnovic

Director of Enrollment