Case Study: NorthStar Anesthesia achieves targeted growth by identifying new opportunities with Salesforce Maps

NorthStar Anesthesia uses Salesforce Maps to identify new opportunities

NorthStar Anesthesia is a fast-growing anesthesia management company—founded by an anesthesiologist and a CRNA and now majority owned by TPG Growth—running programs at more than 150 facilities in 20 states with over 1,600 providers. They needed a way to visualize customer locations and opportunities on a map to support location analysis and develop strategies for finding new prospects.

By deploying Salesforce Maps inside Salesforce, NorthStar gained a consolidated map view of customers and nearby healthcare facilities, which they now use in strategic planning to pinpoint geographic areas to target. The solution improved their visibility into market geography and helped them identify and prioritize new opportunities.

NorthStar Anesthesia