Case Study: Modern Star achieves a 60% increase in daily sales visits with Salesforce Maps

Modern Star increases daily sales visits by 60% after implementing Salesforce Maps

Modern Star Pty Ltd is a multi-country supplier of education resources, fundraising programs (Parent Direct) and educational toys serving some 40,000 schools/childcare centres and 2,000+ independent toy shops across Australia, New Zealand and Asia Pacific. As they expanded their sales team into new territories, reps struggled with large, unbalanced territories, missed accounts, slow onboarding and time-consuming manual route planning — limiting customer face time and ROI on their Salesforce investment.

By implementing Salesforce Maps and mirroring custom account tiering as map layers, Modern Star visually balanced territories, prioritized high‑value accounts, used geo‑fencing and “add to route” mass actions, and automated route planning. Reps now plan in minutes instead of hours, saving 2+ hours per day, increasing daily sales visits by 60% (from about 2–3 to 6–7), and achieving 96% adoption — boosting customer facetime, accountability and cross‑team collaboration.

Modern Star

Janet Cutler

General Manager - Salesforce Innovation