Case Study: Maritim Hotels achieves a dramatic increase in client visits and event attendance with Salesforce Maps

Maritim sees dramatic improvement in number of client visits and event attendance after implementing Salesforce Maps

Maritim Hotels, an owner-operated family business with around 50 properties founded in 1969, is known for its conference and events spaces as well as guest accommodation across Germany and abroad. The B2B sales team needed a faster, more accurate way to identify clients within a set distance of a hotel, select targets for promotions and plan driving routes—tasks that were previously done manually with large-scale mapping tools, costing time and sometimes producing incorrect locations.

By implementing Salesforce Maps fully integrated with Salesforce Sales Cloud, Maritim optimized route planning, enabled drag-and-drop rescheduling, and automatically logged appointments to task history while giving reps mobile access on the road. The result: more client visits per day, higher attendance at promotional events due to accurate proximity targeting, significant time savings, improved productivity and motivation, and positive support from the Salesforce Maps team.

Maritim Hotels

N. Dabrowsky

Regional Sales Team