Case Study: Make-A-Wish Australia achieves better territory visualization and resource allocation with Salesforce Maps

Make-A-Wish® Australia gains better visualisation of their territories after implementing Salesforce Maps

Make-A-Wish® Australia, part of the global wish-granting charity network, supports around 700 families at any time and relies on ~1,200 volunteers across nearly 60 community branches. To better understand regional coverage, pinpoint gaps in volunteer capacity and recruitment needs, and avoid building separate integrations, the organisation sought an easy-to-use, fully integrated mapping solution.

By implementing Salesforce Maps directly within Salesforce, Make-A-Wish Australia gained clear visualisation of territories and wish-family distribution, enabling fairer region alignment, targeted outreach, and faster volunteer coordination. The result was better allocation of resources, quicker identification and prioritisation of recruitment needs, in-depth data-driven decision-making, and 100% adoption of Salesforce Maps licenses across the organisation.

Make-A-Wish

Liz Incigneri

Head of Digital Technology Programmes