Case Study: Herff Jones achieves 90% faster territory alignment and increased marketing ROI with Salesforce Maps

Herff Jones increases Marketing ROI as a result of Salesforce Maps

Herff Jones, a Varsity Achievement Brand based in Indianapolis, provides graduation and educational products and services to schools nationwide. Its sales management team was spending excessive time on territory configuration and realignment, hampered by complex variables like account volume, school sizes and district boundaries and a lack of visual tools, forcing manual, trial‑and‑error processes.

By implementing Salesforce Maps the company gained visual territory planning, a scenario module for managers, and map‑driven marketing tools (time‑zone boundaries, proximity searches and mass actions) that streamline campaign and event targeting and let admins perform bulk updates with one click. As a result, territory alignment now takes just 10% of the time it used to (a 90% reduction), all accounts receive appropriate sales attention, and marketing ROI has improved by better-timed, highly targeted outreach.

Herff Jones