Case Study: Groeneveld International achieves better territory coverage and sales efficiency with Salesforce Maps

Groeneveld improves their territory coverage after implementing Salesforce Maps

Groeneveld Lubrication Solutions, a B2B supplier of automatic lubrication, oil management and safety systems for transportation, construction, mining and agriculture, supports customers from 30+ branches in over 20 countries. To boost global sales efficiency the management team needed better insight into rep activities and territory coverage and wanted a tool that integrated with Salesforce.

By implementing Salesforce Maps Groeneveld gained real‑time visibility into rep activities and opportunity follow‑up for coaching and decision‑making, and used Mass Action to reassign thousands of accounts when territories changed or reps left. The result was faster territory management, more effective coaching and onboarding, and improved sales efficiency and strategic planning.

Groeneveld International