Case Study: Dyax achieves increased field sales productivity with Salesforce Maps

Dyax increases their field sales productivity after using Salesforce Maps

Dyax is a biopharmaceutical company that discovers and commercializes novel biotherapeutics, with revenue-generating partnerships across research and diagnostics. Although Dyax had extensive customer and patient address data, it couldn’t visualize geographic relationships; field reps covering large, multi-state territories relied on static reports, spent excessive prep time, and faced delays locating nearby treatment sites—especially in rural areas.

By adopting Salesforce Maps (a native Salesforce app that integrates with Veeva), Dyax gave reps visual territory insights, zip-code overlays, proximity searches, and route/schedule planning. The result: reps spend more time selling and less on admin, can log calls and trigger actions from the field, better and faster patient support, improved meeting attendance through geo-targeting, and more effective territory management from the home office.

Dyax