Case Study: Cafe Rio Mexican Grill, Inc. achieves optimized catering routes and on-time deliveries with Salesforce Maps

Cafe Rio optimizes their routes and schedules with the help of Salesforce Maps

Cafe Rio Mexican Grill, based in Salt Lake City with over 70 restaurants across 11 states, operates a centralized catering call center that handles hundreds of inbound orders daily. With 15 staff members assigning jobs across markets like Las Vegas, Phoenix and California, close-proximity locations and heavy traffic made it time-consuming and error-prone to pick the best restaurant and route; legacy tools like Google and Yahoo! Maps proved inaccurate and not scalable.

By deploying Salesforce Maps, Cafe Rio segments territories with boundary overlays, automates order assignments, and optimizes routes and schedules with turn-by-turn directions and estimated arrival times—helping keep food warm and deliveries on time. The solution also calculates mileage reimbursements, streamlines call-center workflows, reduces routing errors, and improves overall delivery efficiency.

Cafe Rio Mexican Grill, Inc.

Stephanie Hoover

Director of Catering