Case Study: BlueLine Rental increases customer touches from 600 to 900 and boosts daily calls with Salesforce Maps

BlueLine Rental was able to increase the number of customers touched within a year from 600 to 900 by using MapAnything

BlueLine Rental, a national equipment rental provider serving construction, industrial, energy and manufacturing customers, needed a faster way to onboard reps and make territories more fluid as the business grew. Moving territory lines left sales and service teams scrambling for accurate customer and zone information—previously they relied on exported Excel lists and manual research—so BlueLine sought a solution to quickly familiarize reps with new areas and uncover missed opportunities.

By implementing Salesforce with MapAnything, BlueLine added powerful visualization and mobile routing to territory management, driver accountability and Salesforce adoption. The result: near-universal tool use (99% license adoption), an increase in customers touched from 600 to 900 within a year, and higher daily call volumes (about 10–15 calls per day), driving more efficient coverage and incremental rental revenue.

BlueLine Rental

Meradith Stretts

Salesforce Trainer