Case Study: Blue Star Families achieves fast, targeted outreach and increased donations with Salesforce Maps

Blue Star Families uses Salesforce Maps to align families with much needed resources

Blue Star Families is a national nonprofit network supporting military families across 50 chapters worldwide. The organization struggled to analyze member locations and volunteer/donor distribution because reports required manual zip-code filtering and were time-consuming and error-prone. That lack of geographic insight limited targeted communications, reduced event participation, and made it difficult to match donated resources with the right families.

By deploying Salesforce Maps, Blue Star Families gained instant visibility into member and donor locations, used proximity circles and mass-action campaign tools to target outreach, and made data-driven decisions about chapter expansion and events. The result: donated tickets (e.g., Rockettes in Omaha and a Disney premiere in Los Angeles) were claimed within hours with waiting lists formed, outreach became faster and more effective, corporate partners increased donations, and strategic planning and program utilization improved.

Blue Star Families

Kylee Durant

Technology Manager, Blue Star Families