Case Study: Puma boosts mobile performance and conversion with Salesforce Commerce Cloud

PUMA boosts mobile load speed 69% with Salesforce Commerce Cloud

Puma, a global sportswear brand, faced a challenge where high mobile traffic to its ecommerce sites was not converting into sales. Their existing platform struggled with performance, especially during high-demand product launches, and they needed a truly mobile-first solution to better represent their brand and catalog. To address this, Puma partnered with Salesforce Commerce Cloud.

By implementing Salesforce Commerce Cloud's Storefront Reference Architecture, Puma gained a future-proof, mobile-first platform. The solution provided best practices in UX and technical architecture, enabling a global rollout across multiple markets. The results were immediate: site rendering and load times improved by 35% and 69% respectively, and conversion rates increased from less than 1% to nearly 1.5%. The new platform also effortlessly handled traffic spikes, making high-demand product launches a non-event.

Puma