Case Study: Boggi Milano achieves a unified omnichannel shopping experience with Salesforce Commerce Cloud

Boggi Milano boosts online sales over 100% with Salesforce Commerce Cloud

Italian clothing brand Boggi Milano wanted to interact with its constantly moving shoppers and offer a truly omnichannel experience. To achieve this, they partnered with Salesforce Commerce Cloud and embarked on a complete organizational and technological revolution.

The solution implemented by Salesforce involved breaking down organizational silos, building new digital foundations with Commerce Cloud, digitizing the in-store experience, and unifying customer service and marketing with Service Cloud and Marketing Cloud. The result was a sales increase of over 100% year-over-year, with nearly 12% of digital sales now generated via in-store apps.

Boggi Milano