Case Study: Strata Stones achieves 50% sales growth and 12% profit increase with sales-i

Strata Stones - Customer Case Study

Strata Stones, the UK division of Stone Age and a leading natural stone importer founded in 2005, faced difficulty keeping sales teams up to date on customer activity and tracking who was ordering what. To solve this, National Sales Manager Duncan Murray and his team implemented sales-i, a sales intelligence platform, to give field reps quick, reliable access to customer and financial data.

Using sales-i’s instant insights and offline capability, Strata Stones’ salespeople can view customer health, spot falling or rising buying patterns, and create on-the-spot reports and presentations, enabling proactive account management. The result: clearer reporting and targeted action that contributed to 50% sales growth from Jan 2019–Jan 2020, a 12% profit increase in H2 2019, and £3.8m net sales in 2019 — outcomes the team directly attributes to sales-i.

Strata Stones

Duncan Murray

National Sales Manager