Case Study: Springpack achieves better customer insight and wins back lost sales with sales-i

Since their establishment back in 1975, Springpack have since become one of the most reputable providers of packaging products in the UK. sales-i has equipped them with the tools needed to continue the company’s growth

Springpack, a UK packaging supplier founded in 1975 with thousands of SKUs and a national distribution centre, faced fierce price-driven competition and lacked company-wide visibility into customer buying patterns. Sales & Marketing Team Leader Matt Trigwell struggled to identify which accounts had stopped buying overall or had dropped specific product lines, so Springpack turned to sales-i’s cloud-based sales performance and analytics platform for a solution.

sales-i delivered a user-friendly, Cloud-based insight tool (including enquiries and Campaigns) that let Springpack pinpoint customers who had left or reduced purchases and identify the exact products affected. Within a year Springpack used sales-i to target recovery campaigns, grow share-of-wallet and give reps real-time data on the road — producing clearer customer insight, more focused sales activity and measurable recovery of at-risk business.

Springpack

Matt Trigwell

Sales & Marketing Team Leader