Case Study: Essendant Canada Inc achieves improved sales opportunity identification and faster mobile follow-ups with sales-i

Sales-i helps Essendant Canada Inc identify sales opportunities and quickly record follow up notes on the road with ease

Essendant Canada Inc, a wholesale distributor of industrial, safety, welding and janitorial products, struggled to log sales calls and capture post‑sale meeting notes while reps were on the road, which led to missed follow‑ups and lost momentum. To address this, Essendant Canada Inc deployed sales-i’s sales performance tool to enable quick mobile call logging, activity notifications and on‑the‑move follow‑up capture.

After going live with sales-i in winter 2017, Essendant Canada Inc now logs calls to each customer file, sets follow‑up notifications, performs clearer sales‑quarter comparisons and uses sales-i’s Variance searches to spot drops in account spend. The company reports improved internal communication, fewer missed actions and better opportunity identification, and with staff trained on sales-i they are targeting a measurable 5–6% growth.

Essendant

Madison Racher

Vendor Relations Co-ordinator