Case Study: Countrywide Healthcare achieves easier customer and prospect management with sales-i

Sales-i helps Countrywide Healthcare manage their customers and prospects with ease

Countrywide Healthcare, a privately owned specialist supplier to the care sector with over 5,000 customers, faced poor CRM adoption and no visibility into sales activity or pipelines when staff left. To solve this they chose sales-i in summer 2016 as an easy-to-use sales performance/CRM tool their team would actually use.

sales-i was implemented in August 2016 and quickly drove team buy‑in, richer customer records and pipeline visibility — including automatic alerts when customers stop buying and fast sales analysis (Jeremy reports reviewing pre-saved enquiries in about five minutes). The result was faster reaction to churn, better-targeted prospecting with mapping and campaigns, and measurable time-to-insight and oversight improvements since adopting sales-i.

Countrywide Healthcare

Jeremy Gilson

Sales and Marketing Director