Case Study: Tri-State Truck Center, Inc achieves data-driven sales visibility and customer retention with sales-i

Sales-i has provided Tri-State with the tools for an all in one sales solution

Tri-State Truck Center, Inc., a fourth‑generation dealer with more than 250 employees across nine locations, sells and services Mack, Volvo and International trucks and parts. Facing a highly competitive market, Tri‑State was spending up to two weeks each month manually consolidating CRM and Excel data, lacked a single system for visibility and accountability across nine parts managers and 18 outside sales reps, and needed a tool that could “connect all the dots.” They selected sales-i as their all‑in‑one sales/CRM solution.

sales-i was implemented as a centralized, easy‑to‑use sales intelligence and CRM platform so staff could access unified data on the go. The system gave managers real‑time visibility, let salespeople record and email notes from the field (reducing the need for update meetings), produced smarter automated reports, and highlighted weak product areas that led to focused vendor training and increased sales. As a result, Tri‑State gained transparency and more purposeful sales visits, strengthened customer retention in a competitive market, and plans to expand sales‑i use to an additional 25–30 counter staff.

Tri-State Truck Center, Inc

Tina Rollins

Corporate Parts Manager