Case Study: JVL Homewares achieves improved sales visibility and smarter prospecting with sales-i

Sales and customer intelligence on laptops and iPhones makes accessing customer buying intelligence quick and intuitive for JVL’s sales force

JVL, a leading supplier of specialised homeware products operating from a large Halifax distribution centre, faced the challenge of maintaining sales visibility across thousands of SKUs and identifying which customers bought which products and which relationships were most profitable. To solve this they adopted sales-i’s sales and customer intelligence platform — including its customer record capability and sales-i iPhone app — giving field and internal teams quick, intuitive access to buying intelligence on laptops and iPhones.

sales-i delivered a uniform, detailed view of customers and prospects, standardising pre- and post-visit information and improving communication between tele-sales and field teams. The result for JVL has been easier adoption, more accurate prospecting, increased efficiency and maximised selling time, with sales-i helping generate more targeted sales leads and better visibility of customer buying behaviour.

JVL

Julian Pointon

Managing Director