Case Study: RoDO recovers lost business and boosts sales performance with sales-i

Rodo improves sales performance and increases orders with sales-i, helping them to recover lost business

Rodo, a long-established supplier of branded and own‑label products to UK trade and independent DIY merchants, was facing difficult trading conditions and wanted to limit revenue decline and customer attrition. To address this, Rodo selected sales-i to deliver a highly intuitive sales intelligence solution across its sales and marketing operation.

sales-i implemented a mobile sales‑intelligence platform with automated alerts and buying‑trend visibility; within six months the team used sales-i to identify a customer who hadn’t bought for two years and reactivated the account within days. sales-i also exposed leakage at key accounts, increased orders through cross‑sell and up‑sell opportunities, helped reps prioritize calls, and delivered measurable improvements in sales performance and morale.

Rodo

Geoff Winstanley

National Account Manager