Case Study: Miller Food Service achieves real-time sales visibility and stops sales leakage with sales-i

Miller Food Service are using sales-i to identify and stop sales leakage

Miller Food Service, a York-based foodservice wholesaler supplying pubs, restaurants, hotels, cafés and care homes across Yorkshire with a 3,500‑SKU brochure, struggled to track customer buying behaviour and prevent sales leakage. Relying on outdated monthly printouts from their Swords back‑office system — accessible to only one person — made it time‑consuming and complex to see day‑to‑day orders. To solve this they chose sales‑i’s sales performance/business intelligence platform integrated with Swords.

sales‑i was deployed to seven field sales agents and a six‑strong telesales team (15 sales‑i users in total), giving mobile/tablet access, voice‑to‑text updates, intuitive dashboards and the Sales V Gaps reports. The result: daily, actionable customer insights that let the team spot dropped products (e.g., butter), react quickly to win back business, improve customer conversations and boost responsiveness — benefits Vanessa Carter says far outweigh the cost and are now used across the business.

Miller Food Service

Vanessa Carter

Sales Manager