Case Study: Mercury Ltd achieves sales growth and broader customer coverage with sales-i

Mercury Ltd are using sales-i to deliver outstanding service to their growing customer base

Mercury Ltd, one of the UK’s leading independent suppliers of industrial spare parts with 60,000+ products, 3 branches and a £8M turnover, faced a paper-based CRM and fragmented sales reporting that made it hard to spot trends, manage account coverage or analyse product and margin performance. To modernise their sales management and protect market share, they turned to sales-i and its sales performance and reporting platform.

sales-i delivered easy-to-use product sales, sales and margin comparison, and monthly Sales vs Gap reports (with Excel export), quickly winning buy-in from long-serving reps and giving management clear, timely insight into rep activity. As a result, Mercury Ltd now covers a broader spread of customers, reps are better informed about customer trading positions, and the business has grown sales in a number of accounts — benefits they continue to realise after almost three years of using sales-i.

Mercury Ltd

Mark Costello

Managing Director