Case Study: Gulf Coast Paper achieves instant, granular sales insight with sales-i

Major player in the janitorial and office supplies industry, Gulf Coast Paper, is benefiting from increased insight at every level of the business

Gulf Coast Paper, an employee-owned distributor founded in the 1960s with over 200 staff serving 15,000 customers, faced a labor‑intensive, time‑consuming reporting process that left its 53-strong sales team with only high‑level views of performance. To solve this, Gulf Coast Paper selected sales-i and its integrated CRM and analytics platform to replace manual sales analysis and period-to-period reporting.

sales-i delivered an integrated CRM and granular analytics that let the team drill down to product groups and line items, monitor performance across seven national branches in a few clicks, and track accounts to catch slipping customers sooner. The result was much faster, more actionable sales insight, reduced time spent generating reports, improved account management and broader adoption of sales-i across the business.

Gulf Coast Paper

Clay Dibble

Vice President of Sales & Marketing