Case Study: Taiga Building Products achieves rapid, clear visibility into business performance with sales-i

Leading wholesaler and distributor of building materials across Canada and the United States enjoying improved visibility into business performance with sales-i.

Taiga Building Products, a leading wholesaler and distributor of building materials across Canada and the United States with 17 distribution centres and three specialist lumber plants, faced a data and visibility challenge after rapid growth and multiple acquisitions. Relying on Excel spreadsheets, notebooks and Rolodexes — and time-consuming ERP queries from Epicor BisTrack — the company evaluated CRM options and selected sales-i to get a clearer, faster view of its business performance.

sales-i was implemented after an on-site demo and integrated with Taiga’s Epicor BisTrack data (loaded overnight), and within a year the whole team was active on the system. The result was immediate: faster access to performance data versus running ERP reports, managers now analyze results by individual, branch and product group, outside reps use sales-i on iPads to retrieve precise figures, and Taiga is rolling out sales-i Campaigns and targets to track success — delivering improved visibility, quicker reporting and company-wide adoption.

Taiga Building Products

Graham Hoover

Vice President of Western Canada