Case Study: Maxxis International achieves real-time customer insight and stronger sales with sales-i

Leading tire and automotive parts supplier is astonished by level of sales information available in sales-i

Maxxis International (including its Bickers division) is a leading tyre and automotive parts supplier that faced rising competition and a growing need for instant, accurate insight into customer accounts and territory performance. To solve this information gap, Maxxis International turned to sales-i and its sales intelligence platform.

sales-i deployed its analytics and mobile Autopilot tools, plus rolling reports and targeted campaigns, giving the sales team up-to-date, “100% correct” customer data and dealer spend visibility as recent as the previous day. After around 18 months of use, Maxxis saw marked improvements in sales activity and field productivity, stronger adoption across the team and more effective, data-driven calls that surfaced consistent sales opportunities.

Maxxis International

Charlie Rawson

E-commerce Administrator