Case Study: Amerhart, a leading lumber & building materials distributor, gains a competitive edge and boosts sales with sales-i

Leading independent lumber and building materials distributor gets a hand up on the competition with the help of sales-i

Amerhart, one of the largest independently owned lumber and building materials distributors in the U.S. with seven locations and a 75-strong sales force, faced intense price-driven competition and needed a way for reps to respond quickly and confidently to customers. The company turned to sales-i—initially seeking a CRM but adopting sales-i’s solution to turn ERP data into an informative sales and presentation tool—to bolster growth and strengthen field selling.

sales-i delivered two- to three-click access to ERP-derived customer insights, enabling faster, personalized presentations, easier information sharing across sales, marketing and management, and more effective sales planning. The platform has earned positive feedback from Amerhart’s team, sharpened customer insight, and is helping the company pursue a $230 million sales target while giving its reps a clear competitive advantage.

Amerhart

Dave Destiche

Vice President of Sales and Marketing