Case Study: Copdock Mill achieves instant customer insight and proactive reporting with sales-i

Increased customer insight and instant business reports are key to preserving core values and professional customer service at leading animal feed supplier, Copdock Mill

Copdock Mill, a fourth‑generation animal feed manufacturer, wholesaler and distributor with more than 1,200 trade accounts and over 6,000 product lines, was struggling to turn basic back-office reports into actionable customer insight. Preparing individual customer reports could take a good half day, making it difficult to give smaller independents the personalised attention the business prides itself on. After seeing live demonstrations, Copdock Mill selected sales-i to improve reporting and customer engagement.

sales-i was deployed (including Snapshot reports, Campaign Manager and mobile access on iPads/iPhones), enabling reps to produce personalised customer reports in seconds rather than hours and to push daily follow-up campaigns to the team. The change made Copdock Mill far more proactive—replacing lost sales, identifying cross-sell opportunities and ensuring consistent, high-quality service across its 1,200+ accounts—turning lengthy report preparation into instant, actionable insight and boosting sales team productivity and customer satisfaction.

Copdock Mill

Simon Gladwell

Managing Director