Case Study: Ideal Bathrooms eliminates paper and boosts sales productivity with sales-i

Ideal Bathrooms shifts from unwieldy and costly paper-based sales intelligence to integrated sales and customer intelligence on mobile phones

Ideal Bathrooms, which manages roughly 4,000 trading accounts with eight area managers covering about 500 accounts each, faced an unwieldy, costly paper-based sales and customer account system. Monthly paper packs were time-consuming to produce and out of date on arrival, making it almost impossible to spot sales opportunities, changes in buying behaviour or to track customer contact consistently — so Ideal Bathrooms turned to sales-i for a mobile, integrated sales intelligence and CRM solution.

sales-i was deployed on BlackBerries, delivering on-demand leakage, gap and revenue-driven alerts, historic account patterns, and new-account/order flags directly to sales reps’ phones. The change made sales visits more productive, improved customer service and account visibility, reduced administrative queries, and even helped a veteran recruit exceed his sales target by 120%; weekly team highlights and faster follow-up on new orders show clear, measurable gains from sales-i.

Ideal Bathrooms

Rob St Barbe

Sales Director