Case Study: Howarth Timber & Building Supplies achieves increased sales and full field-sales visibility with sales-i

Howarth Timber enjoys increased sales and customer activity with visibility across all field sales operations, giving them the sales edge

Howarth Timber & Building Supplies, a national timber and builders merchant group with 28 branches and over 1,000 employees, faced the challenge of managing a large, dispersed field sales force and needed better customer visibility and activity tracking. The business sought a mobile-capable, integrated sales and customer intelligence system and turned to sales-i to provide that capability.

sales-i was rolled out across Howarth Timber & Building Supplies’ national sales team, delivering gap analysis, proactive mobile alerts and CRM functionality; the company has recorded 20,000 meeting notes in sales-i and now tracks call frequency to identify under- or over-served accounts. The result: improved sales focus and efficiency, and—according to National Sales Manager Mark Terry—every month this year the sales team has reached its sales targets, a success directly attributed to sales-i.

Howarth Timber & Building Supplies

Mark Terry

National Sales Manager