Case Study: Hambleside Danelaw achieves clearer, data-driven sales decisions with sales-i

Hambleside Danelaw are using sales-i to better inform every action they take

Hambleside Danelaw, a UK manufacturer of GRP and injection-moulded roofing products serving 15,000 customers and offering 1,000+ products, struggled with limited sales visibility because their ERP was designed for accounts and not accessible to field sales. To replace gut-driven decisions with actionable insight they adopted sales-i’s sales performance tool.

sales-i unlocked Hambleside Danelaw’s siloed data and integrated easily into the business, giving 20 sales-i users access via the sales-i app and features like gap analysis, variance reports and Snapshot. The result: clearer account visibility, the ability to proactively spot opportunities and plug gaps at account, region and product levels, streamlined reporting and mentoring for managers, and more effective, evidence-led customer meetings.

Hambleside Danelaw

Ian Weakford

Sales and Marketing Director