Case Study: Global Brands achieves higher conversion rates and superior sales intelligence with sales-i

Global Brands, the leading drinks brand development business, has employed business intelligence software, sales-i, to support its team in maximizing selling opportunities

Global Brands, the leading independent drinks brand development business, needed a smarter way to manage an expanding product range and growing customer base while maintaining high customer satisfaction. To identify warm prospects and make more targeted, higher‑conversion sales, Global Brands adopted the business intelligence software sales-i to give its sales teams faster access to customer account information and actionable insights.

sales-i delivered a simple, integrated BI and CRM solution with a dashboard, account‑level detail and team performance visibility, which was quickly adopted across the business. After just over three years using sales-i, Global Brands reports more granular intelligence on customer accounts, proactive, targeted selling driven by alerts from the sales-i dashboard, and greater confidence in meeting evolving customer needs.

Global Brands

James Tongue

Sales Manager