Case Study: Exidor Ltd achieves renewed sales focus and a return to a five-day selling week with sales-i

Exidor Ltd have been manufacturing a comprehensive, high specification range of panic and emergency exit hardware, door closers and builder’s ironmongery for over 80 year

Exidor Ltd, a Cannock-based manufacturer with over 80 years’ experience in panic and emergency exit hardware, door closers and builders’ ironmongery, faced a static, highly regulated market where product quality consumed most of their focus and limited sales-channel growth. To regain sales momentum while protecting standards, Exidor Ltd evaluated solutions that fit their sales process and chose sales-i to provide sales-led visibility beyond their accounts-driven Evolution back-office system.

sales-i was integrated with Evolution to deliver a robust CRM that automates sales activity, tracks individual targets and produces call reports showing calls versus meetings versus customers won. The solution restored a five-day selling week, sharpened team focus through measurable targets, and has been in active use for over five years, helping Exidor Ltd identify cross-sell opportunities and sustain sales performance.

Exidor Ltd

Nigel Taylor

Sales and Marketing Director