Case Study: Astro Food Service achieves faster customer recovery and $800/month time savings with sales-i

Established in 1958, California-based Astro Food Service are using sales-i to continue their upward growth trend

Astro Food Service, a family-owned Southern California food service re-distributor, was struggling with a bulky, underused CRM and slow, manual reporting that left them late to spot customer declines. They adopted sales-i, a CRM and sales-performance analytics platform, to provide an intuitive, combined solution for customer management and data analysis.

sales-i’s mobile analytics and campaigns feature automated variance reporting and let the team analyze data on the go, so Astro quickly identified a drop in French fry purchases, resolved it with a pricing change, and won the business back. The vendor’s platform also eliminated manual monthly reporting, saving about $800 a month in staff time, speeding customer follow-ups, and driving more timely sales activity.

Astro Food Service

Mike Rosenberg

Director of Sales