Case Study: Elias Wilf achieves faster, data-driven sales growth with sales-i

Elias Wilf is a fourth-generation, familyowned flooring distributor serving the Mid-Atlantic region since 1915

Elias Wilf, a fourth‑generation flooring distributor serving the Mid‑Atlantic since 1915, struggled with inefficient sales processes: teams relied on email and printed manila folders to share reports, wasting time on data prep instead of selling. Seeking clearer sales analytics and trend monitoring — especially the Sales vs. Gaps capability — Elias Wilf selected the sales‑i sales analytics platform to improve communication and visibility across its 30 users and large territory.

sales‑i was rolled out to provide cloud‑based analytics, prospect reporting, visit notes and Sales vs. Gaps tracking, enabling quicker call preparation across desktop and mobile. Ben Brumbaugh reports his sales rose from $4.9M in 2018 to $5.95M in 2019 and explicitly attributes at least 5% of new customer acquisition to sales‑i (and cites a personal belief in up to 10% revenue uplift), while the team now saves time previously lost to email and gains better time management and follow‑up on large projects.

Elias Wilf

Ben Brumbaugh

Territory Manager